Get the latest transformative insights, trends and growth hacks straight out of a Digital agency’s playbook.

Imagine navigating billion-dollar deals with tech giants, rubbing shoulders with billionaire CEOs, and negotiating with heads of state. That’s the wild journey of Alok Sama, former Morgan Stanley banker turned chief dealmaker at SoftBank, the world’s most influential technology investor. Think Arm Holdings, TikTok, Nvidia, Alibaba, Uber, and WeWork — just to name a few. […]

Tonic Worldwide’s Women’s Day Campaign Turned Small Businesses into Social Media Stars Introduction: Beyond Flowers & Celebrations – A Campaign with Real Impact For Women’s Day 2025, Tonic Worldwide ditched the clichéd bouquets and lunches. Instead, they launched #SheReelsWithTonic – a campaign offering no-cost, high-quality Instagram Reels to women-owned businesses with fewer than 10K followers. The goal? To help […]

Social Media Marketing is like that roller coaster for your brand. The wonders of social media marketing in today’s ever growing digital era are infinite! Everyone is social today no matter what business module you are; B2B, B2C, D2C, C2C. Surely, why wouldn’t you want to go social? Social Media Marketing has the power of […]

As we all know chrome is the most popular & most used browser in the digital world.  One of the many geniuses by Google, Chrome holds a whopping 64.92% global share in the browser market with 63.8% global share for mobile desktop, making it the go-to browser even for mobile devices & other portable devices.  […]

instagram is the ‘IT’ thing now. Instagram is the next big thing. Naturally, Instagram is also the new marketplace influencing each part of our lives; from our social life, to our purchase decisions, to our holidays, and to even the survival and success of all businesses today. Heck, we have even witnessed a special trend […]

Search Engine Marketing is a marketing strategy which helps increase your website’s visibility, clicks, and website visits on search engine results page by advertising options like PPC (Also known as Paid-Per-Click Marketing) and Search Engine Optimization. As the name suggests, PPC marketing is also a cost-effective strategy, as you only pay when a potential customer […]

In simple terms, infographics are like “one picture worth a thousand words.” The main purpose of infographics is to make the content easy to consume for readers. No one likes to read lengthy paragraphs; infographics make the content engaging and quick to digest; they have a way of captivating the your attention with the use […]

One of the building blocks of a business’s success is copywriting. Even if you are not in the marketing field, you are surrounded by ad copies everywhere. From bus stops to billboards to Facebook, you are likely to see advertisement copy for a product or a service several times throughout the day. But what is […]

If you are an active internet user, you’ve probably noticed that when you visit websites, you often see messages like “how can we help you” or pop-ups that appear. These are called lead generation chatbots.  80% of people have interacted with a chatbot at some point and you are one of them.  But do you […]

Are you a small business owner looking to compete with larger advertisers in your niche but have a limited PPC budget? Don’t worry, it’s possible! In fact, Tonic Worldwide has helped with many small business advertising. In this blog post, we’ll be sharing some tips on how to compete with larger advertisers with an effective ppc campaign. […]

These days, creating a social media calendar for your company includes more than just scheduling and organizing posts. In the digital age we now live in, content consumption has changed drastically. It’s all about keeping up with the latest trends to create that viral hashtag everyone’s talking about. We’re constantly searching for new and interesting […]

Introduction When it comes to increasing the visibility and ranking of your website with organic results Google ranks your website and efforts down to three main factors: In this blog we will cover the top 10 proven methods to increase your website ranking and visibility of your website on any search engine. Let’s first start […]

7 Reasons Your Content Marketing Strategy is Not Working A strategy that has taken center stage in every business playbook – content marketing. Talking about content marketing these days is far from being a mere production of blogs and articles. It is a vast universe of creative formats, including podcasts, newsletters, social media posts, and […]

You would have often come across the popular phrase “A picture is worth a thousand words.” However, contrary to this statement is the power of videos that now allows you to dictate your story just in 30 seconds. According to the research, people tend to remember about 70% of what they see and hear in […]

In today’s bustling market where every digital marketing agency is trying to stand out, having consumable content is like the basic rule of the game.  But if we talk about real success. That’s like becoming the master of promotion and marketing wizardry. It’s like turning over every stone, leaving no table unturned – just so you can […]

Have you ever thought about the importance of colors in our daily lives? We all have our favorite colors that evoke emotions, memories, and feelings. Personally, I adore turquoise, pine, and blue. When I come across these colors, they instantly grab my attention and make me want to engage visually or take action.  Simply put “Colors […]

Creating a website for a business is not a one-time kind of thing. You have to keep up with regular website maintenance to make sure your site is doing what you need it to do. A slow and buggy website is sure to harm your SEO and eventually your business growth. We are in an era that is backed up […]

The world is home to over 4.6 billion active social media users, over half the global human population! It is essential for brands of all sizes to leverage this and build a strong brand online. When it comes to digital footprint, no brand must underestimate the importance of social media. A strong social media presence […]

The conversation around inclusivity in the workplace is ever-evolving, with a spotlight on the media industry in recent years. As the world grows more conscious of the gender gap in professional spaces across industries, everyone is working towards inclusivity and responsible hiring practices. Diversity is no longer just a trend, but an important facet of […]

When it comes to running a business, whether it’s a small business or a large multinational company, we’ve all seen this so often. Entrepreneurs identify a gap in the market and come up with a product or service that fills this gap. They put efforts into R&D and innovation to improve this product and make […]

Google recently broke the internet, quite literally, after its top secret documents were leaked, revealing vital information on the algorithm of the world’s largest search engine. Over 2500 internal documents were leaked containing loads of information on the data collected by the Google search engine. To set things straight, no, the algorithm itself hasn’t been […]

Social media marketing is one tough nut to crack these days, especially with all the competition around. Sounds familiar? You bet! However, if there’s one thing that still makes a HUGE difference, it’s authenticity. And it’s not just a new buzzword or viral term that we mean here.  Think about it closely if you’re a […]

Creative advertising is like a magical potion that automatically elevates any brand/product through the power of ideas and innovation.  Let’s start with an example right off the top of our heads-  What’s the connection between a squeezed lemon that goes dry and premier bath fittings for the perfect shower?  Imagine seeing a lemon bounced around […]

If you’re a business looking to promote your brand to a new audience, it is imperative that you pay heed to Social Media and build your presence on social media platforms. Not sure why? Here’s a fact. A Nielsen report published in 2021, titled “Beyond martech: building trust with consumers and engaging where sentiment is […]

Imagine yourself moving houses. You’ve hired a movers and packers service to transport everything you own from your old house to your new one. Once you’ve reached the new house, it’s time to unpack, and you’re all excited. Except, the new house is structured differently from the old one. You can’t simply put stuff back […]

Although influencer marketing is not a new term it continues to soar, and it presents exciting new avenues for brands to engage with their audience. As a forward-thinking marketer, if you wish to enhance your online marketing strategy it is the right time to tap into the power of influencer marketing. With traditional posts, the […]

There is no point aiming to set up a website to start your ecommerce venture, if you don’t have the right platform to build a scalable, profitable and successful business from it. So, deciding on the right ecommerce platform for your venture is the most important first step towards your ecommerce success. An ecommerce platform […]

Remember when you wanted to cook but didn’t know how? Or when you wanted to write your first blog but were confused about how to start? Or when you wanted to make a DIY gift for your best friend? Who did you turn to? We know your answer and that’s why. Youtube is the second […]

It’s not surprising to learn that website performance is directly correlated to the sizes of images that you put out there. The reality is that most of us want websites to load at lightning-fast speed, and this is desirable for Google as well. Yet, a large number of websites are excruciatingly slow. Website performance is […]