How to Compete with Large Advertisers in Your Niche with a Limited PPC Budget

Are you a small business owner looking to compete with larger advertisers in your niche but have a limited PPC budget? Don't worry, it's possible! In fact, Tonic Worldwide has helped with many small business advertising. In this blog post, we'll be sharing some tips on how to compete with larger advertisers with an effective ppc campaign.

But first lets understand what exactly is ppc management for small business?

PPC stands for pay-per-click advertising, which is a form of online advertising where advertisers pay each time a user clicks on one of their ads. Google AdWords is one of the most popular PPC advertising platforms, but there are many others out there like Bing Ads, Facebook Ads, and LinkedIn Ads.

Now, let's get into the tips.

6 Tried and Tested Techniques for PPC Campaigns

Focus on long-tail keywords

One of the biggest advantages of focusing on long-tail keywords is that they tend to be cheaper than shorter, more general keywords. Long-tail keywords are longer and more specific phrases that people use to search for something online. For example, "best running shoes for flat feet" is a long-tail keyword, while "running shoes" is a shorter, more general keyword.

While long-tail keywords may have lower search volumes, they usually have higher conversion rates because they are more specific to what the user is looking for. Plus, most of the time larger advertisers do not be focus on these keywords, giving you a better chance of ranking higher in search results.

Target specific geographic locations

If you are just starting with paid advertising, it's unlikely that you'll be able to compete with larger advertisers on a national or international scale. Instead, focus on targeting specific geographic locations where your target audience is located. This will help you to reach a more targeted audience, and can also save you money by not wasting clicks on people who are outside of your target market.

Utilize ad scheduling

Ad scheduling will allow you to choose specific times and days of the week to show your ads. This can be a great way to save money by only showing your ads during peak times when your target audience is most likely to be searching for your product or service. This can also help you avoid wasting money on clicks during times when your target audience is unlikely to be searching.

Make use of negative keywords

Negative keywords are keywords that you don't want your ads to show up for. By using negative keywords, you can stop your ads from coming up for irrelevant searches. 

This helps to save money and improve your click-through rate. For example, if you sell running shoes but don't sell hiking shoes, you can use "hiking" as a negative keyword to prevent your ads from showing up for searches related to hiking shoes.

Focus on ad copy and landing pages

With a finite budget it important to make every click count. One way to do this is to focus on your ad copy and landing pages. Your ad copy has to be compelling and clearly communicate the benefits of your product or service. Your landing page should be optimized for conversion, with a clear call-to-action and a simple, easy-to-use design.

Leverage remarketing

Remarketing is a powerful tool that allows you to target people who have already shown an interest in your product or service. For example, if someone visits your website but doesn't make a purchase, you can use remarketing to show them ads for your product or service when they browse other websites. This can help you stay top-of-mind with potential customers and can also lead to higher conversion rates.

Wrapping Up!

So there you have it - competing with your competitors with a limited PPC budget is definitely possible, but it takes a bit of strategic thinking and creativity. By using the above mentioned points you can make the most of your limited budget and still see great results.

Remember, it's not always about having the biggest budget - it's about being smart with the resources you do have and finding ways to outsmart your competition. With a little bit of persistence and hard work, you can achieve great success with PPC advertising and take your digital campaigns to the next level. So go out there, put these tips into practice, and start crushing your competition!