How to Leverage Podcasts for Your Brand in 2023

In today's bustling market where every digital marketing agency is trying to stand out, having consumable content is like the basic rule of the game. 

But if we talk about real success. That's like becoming the master of promotion and marketing wizardry. It's like turning over every stone, leaving no table unturned – just so you can reach every nook and cranny of this world and cover all your bases.

You know the drill: social media, billboards, videos – you've totally rocked those. Now is the time to bring back the old classics in a new and shiny way. Nowhere is this more true than with radio and podcasts.

Radio, the trendsetter of the early 20th century that created some major "waves" has come back in style, all thanks to its modern makeover called podcasts. You know, those audio shows you can listen to anywhere anytime from your smartphone? Podcasts are totally stealing the spotlight right now. 

This is the ultimate guide for setting your podcast on fire! We've got insider strategies and tricks that will spark curiosity, engage your listeners, and send your podcast's popularity soaring high. So, get your headphones ready, gear up with your stats, and prepare to ride the sound waves like a total pro.

The Power of Podcasts for A Brand

Given that juggling multiple tasks has become almost instinctive for many of us, this platform lets us absorb information while your audience goes about their usual routines. Whether they're commuting to work, cooking up a storm, or breaking a sweat during exercise, this medium seamlessly fits into their daily lives.

Not to get you all lost in numbers but, according to reports at the moment, there is a grand total of 3,134,937 podcasts ready to be consumed worldwide. And when you count up all the individual episodes, it's a staggering 169,244,762 and counting!

A top-notch brand podcast can transform a company into a community.  On the flip side, a not-so-great brand podcast can trigger unfavorable chatter. It's time that your brand makes some noise and amplifies its voice.

How Your Favourite Food Chain Brand Leveraged Podcast?

McDonald's took a distinctive approach to podcasting, tackling a PR issue arising from the scarce availability of a highly sought-after sauce. The Sauce podcast adopted the investigative style famously seen across Serial podcasts.

The notion of directly confronting a PR challenge through creative content is a powerful and original tactic to reshape a brand's narrative and regain trust. It also offers a launching pad for other messages about the company. Despite its brief run, The Sauce remains a topic of discussion in the audio industry as a remarkable example of a branded podcast.

How to Build a Podcast for Your Brand

• Start by Getting to Know Your Audience:
  Identify your ideal listener – their demographics, interests, and behaviors. Suppose you run a gym then your ideal audience would be fitness enthusiasts. Tailor your content and promotion for them.
• Identify Demographics, Interests, and Behaviors:
  Delve into details like age, gender, location, and occupation. Know their passions, challenges, and preferences. This shapes content, guest choices, and platform selection.
• Understand Their Habits:
  Learn when and how they listen. Is it during commutes or workouts? Adapt episode length and formats to suit their preferences.
• Craft Targeted Messaging:
  Speak to their desires, challenges, and aspirations. Showcase your podcast's unique value and how it addresses their needs. Consistent messaging builds trust.

Once Your Podcast is Ready, What is Next?

To make sure your podcasts reach the right audience, start listing on popular platforms like Apple Podcasts, Spotify, and Google Podcasts. These platforms have huge user bases, making them great for attracting new listeners. 

When you submit your podcast, make sure to write a captivating and concise description that really captures what your show is about. Also, use keywords that fit, so your podcast is easy to find.

Don't stop at the big players – look into smaller directories that focus on specific topics. For instance, if your podcast is all about personal finance, think about listing it on places like Podbean or Pocket Casts. They have special sections for finance podcasts. Going for these niche directories can help you reach people who are really into your podcast's topic.

It is Time to Make Your Podcast Reach a Wider Audience

Not all social media platforms are cut from the same cloth – each has its own vibe, and they cater to different groups of people with different likes. Knowing what your audience digs will help you pick the right platforms to wave your podcast flag.

For instance, if your podcast is all about grabbing the attention of young folks or showing off cool visuals, platforms like Instagram, TikTok, or YouTube could be your secret sauce. 

You can strut your stuff with eye-catching pics, interactive videos, and sneak peeks that'll keep them hooked. But, if your podcast is all about impressing pros or sharing smarts, LinkedIn and Twitter might be your jam for networking, dropping wisdom, and diving into meaningful talks.

Repurposing Your Audio Gems into Various Marketing Forms

Turning your podcast episodes into blog posts or articles is like a secret SEO weapon and a treat for reading enthusiasts out there. Hire an SEO agency to serve up the same great content in a different flavor.

• You can whip up blog-worthy versions of your episode's main highlights, interesting stories, or expert wisdom.
• Make sure to tweak the writing style to match what your audience digs – whether that's laid-back, informative, or super formal.
• Don't forget to add the actual podcast episode to the blog post. That way, both readers and listeners are in for a win!
• And hold onto your hats, because infographics are another trick up your sleeve. With the use of infographics, you can:
  - Squeeze all the juice from your episodes into eye-catching graphics.
  - Pack in the key points, stats, and cool quotes.
  - These infographic wonders can work like magic on social media – they're shareable and snappy, grabbing attention faster than a squirrel with a nut.

Summing It!

In wrapping it all up, many digital marketing agencies in Mumbai leverage brand podcasts to harness the power of sound to set themselves apart. The key is to use the audio medium creatively when selecting topics. 

Remember, professionalism and consistency are your sidekicks. You're becoming someone's trusty companion, the voice in their ears during work or drives.

As brand managers, laying down a clear release schedule and sticking to it is the name of the game. Stay true to the rhythm, and your podcast will resonate even stronger.