How #SheReelsWithTonic Empowered Women Entrepreneurs with Complimentary Instagram Reels

Tonic Worldwide’s Women’s Day Campaign Turned Small Businesses into Social Media Stars

Introduction: Beyond Flowers & Celebrations – A Campaign with Real Impact

For Women’s Day 2025, Tonic Worldwide ditched the clichéd bouquets and lunches. Instead, they launched #SheReelsWithTonic – a campaign offering no-cost, high-quality Instagram Reels to women-owned businesses with fewer than 10K followers. The goal? To help these entrepreneurs build a strong digital identity and unlock growth.

Here’s how turned a small act turned into a genuine impact 

The Problem: Small Businesses Struggle with Social Media

Women entrepreneurs often lack resources to compete on visually driven platforms like Instagram. Challenges include:

• Limited budgets for professional content creation.
• Low visibility due to generic or inconsistent posts.
• Time constraints (juggling business operations + marketing).

Tonic’s solution? Leverage their expertise to give back.

How #SheReelsWithTonic Worked: A 7-Step Blueprint

1. Open Call: Tonic invited entries via social media, asking women-owned businesses to tag themselves in an introductory reel.
   • Result: 100+ brands applied.
2. Screening & Shortlisting: 10 businesses were chosen based on alignment with campaign goals and brand authenticity.
3. Collaborative Ideation:
   • Tonic brainstormed 2 tailored concepts per brand, blending their existing identity with Instagram trends.
   • Business owners picked their favorite idea.
4. Professional Shoot:
   • Owners brought products to Tonic’s office for a 3-hour shoot.
   • Focus: Showcase products and the founder’s story.
5. Editing & Delivery: Reels were polished and delivered in 5 days.
6. Strategic Launch: Brands posted reels in the week leading up to Women’s Day (March 8) for maximum visibility.
7. Testimonials & Ripple Effect: Participants shared their success stories, inspiring others.

Campaign Highlights & Results

• For Businesses:
  • Elevated brand aesthetics with professional content.
  • Increased engagement (likes, shares, follower growth).
  • Strengthened founder storytelling.
• For Tonic:
  • Boosted brand reputation as a socially conscious agency.
  • Generated authentic user-generated content (UGC) and testimonials.

Why This Campaign Worked

1. Solved a Real Pain Point: Addressed the content-creation gap for small businesses.
2. Collaborative Approach: Involved founders in ideation, ensuring authenticity.
3. Timed Perfectly: Launched during Women’s Day, leveraging hashtag trends.

Brands Featured

Kawaii Crockery (Crockery & home decor)

Lace & Loops (Crochet/fashion)

Glosious (Make-up)

House of Faye (Phone accessories)

The Flavour Village (Spices/Food products)

Tasty Millets (Ready to eat/food products) 

VR Lifestyle (Jewellery) 

Indikhoj (Fashion)

Infiwick Candles (Home decor)