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  • Tips for effective anchor text optimization

    Anchor text is a very integral component of Search Engine Optimization, and it is important to understand how you can carry out effective anchor text distribution in order to get desired results. Many brands tend to opt for aggressive anchor text practices in their content and do not understand the consequences, and eventually, get penalized […]

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  • Top Searched Google Trends of 2020 – In the Rearview

    2020 has been quite a year – unique, unusual, unprecedented to say the least – for a variety of reasons… the most obvious one, of course – Coronavirus! People all over the world had to face the unexpected reality of the sudden COVID-19 outbreak with 2,240,000 searches. Rumour-mills ran rampant with fake news (40,500 searches) […]

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  • Types of consumer behaviour and what factors affect it

    When it comes to creating effective marketing campaigns, what matters most is how thoroughly and intricately you’ve understood your audience. Studying or analyzing consumer behaviour involves various tasks, which includes understanding how they choose between multiple options, how they talk about your product category, how they feel about other options, and what are their preferred […]

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  • Social Media Analytics Tools that Every Marketer Should Explore

    Social media marketing is one of the important pillars of brand marketing today, no matter which industry your company belongs to. As a social media marketing agency in India, we know that if you want your brand to stay relevant and one step ahead of the game, you need to ensure that you have a […]

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  • How to keep your brand relevant

    Every successful company tries to retain or up its position in the market by staying relevant through varied marketing strategies, product changes and updates, or new product launches. Some of the incredibly relevant brands today are Apple, Nike, Disney, Amazon, and Spotify. In order to stay relevant, your team should be one step ahead of […]

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  • Tips for Selecting Effective Keywords

    When it comes to understanding the significance of being relevant and more accessible to your target audience online, what’s more important, is understanding what exactly lies at the heart of it all. Every brand wants to ensure their webpages or campaign landing pages appear high on search engines when a user searches for a relevant […]

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  • Copywriting mistakes that you should avoid

    When you create a copy for your social media post or a banner on your website’s homepage or your campaign’s landing page, you are, basically, engaging with your audience, with the ultimate intent to pique their attention to such an extent that they end up exploring it further. This is exactly why brilliant copywriting can […]

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  • Types of marketing videos that your business should create

    Videos hold a much more important place in the world of marketing today than ever before. As a renowned social media marketing agency, we know that it is no longer just a marketing tactic; in fact, it has grown to become an integral part of a marketing strategy. Videos are easy to consume, less time […]

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  • How to create a flexible link building campaign

    If you want to enhance the SEO of your website, you should be aware of how link building is an integral part of that. Link building is a vital component of Search Engine Optimization – it plays a significant role in drawing more website traffic, and enhancing brand credibility as well as brand visibility. Not […]

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  • The Importance of Content in Social Media Marketing

    If you own a brand or work in marketing, you must be aware of how important it is to have a strong online presence these days in order to stay relevant and enhance customer engagement. Social media is an integral part of your brand’s online presence, no matter what industry you belong to, as everyone […]

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  • Why is it important to distribute anchor text correctly

    As a leading provider of high-end SEO services in Mumbai, we believe that many companies are still unaware of why it is important to understand the significance of correct anchor text distribution. Before we begin explaining its importance, we’d like to explain what it is. An anchor text is the clickable, visible, usually blue coloured […]

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  • Technological innovations that are transforming digital marketing

    There have been plenty of technological innovations that have driven, and still continue to drive, the success of marketing campaigns for many brands, by making them more impactful. In this blog, we list some groundbreaking innovations that have transformed digital marketing. When it comes to reaching out to a new or wider audience, there are […]

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