Tonic
Stories
  • 7 Things that annoy your Ecommerce website visitors

    The shopping trends have changed worldwide, with the buzz about shopping online on Ecommerce websites. And with that there are significant web design, developments and innovations that brands want to bring on their ecommerce website. But at the same time, there are few ecommerce website design and innovations that have created some problems for the […]

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  • Turn On The Woofer As You Turn On The Festive Mode

    Though Diwali provides a great opportunity to run stellar social media campaigns we understand that not everyone is having a blast during the festive season. For dogs, it’s no less than an apocalypse. Even the most happy-go-lucky pet could be trembling with anxiety amidst the celebrations. Diwali is all about spreading happiness and our four-legged […]

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  • The Perfect Look For The Perfect Role

    Let’s have some fun with fashion within the confines of professional appropriateness. Here’s the mad men’s fashion guide for all you advertisers. Like they say, your “presentation” matters

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  • Snap Map – a harmless new fun feature or a stalker’s delight?

    Well, the internet is here to stay, and with it are smartphones, and with smartphones, are the apps. The rules of social media have begun to change, with platforms trying to compete with each other to win the attention of users for longer time-spans.

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  • 5 Reasons Why You Need A Digital Media Strategist

    Digital Media Strategists – What exactly do they do? How can they help? It’s time the world knew the importance of these unsung heroes of digital marketing.

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  • Here’s How an Effective Media Plan Can Change the Digital Marketing Landscape

    Has traditional advertising become obsolete? For media planners, the prompt response answer is “No”. But the complete answer is just like a relationship status update on social media – “it’s complicated!” Studies suggest that digital media buying and planning can be really effective and it certainly competes with TV, print, outdoor and other forms of […]

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  • The longest Social Interview bags Silver at Campaign India in Best use of Social Media Category

    At Tonic, we are always encouraged to push the envelope towards executing award-winning campaigns. We saw the opportunity to “push that envelope” for one of our brands- Sony TV India during the premiere of Dhoom 3 on Sony TV. Dhoom 3 broke several records on its opening days, marking itself as the biggest Bollywood hit of […]

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  • 4 Smart ways to get millennials to give you their money

    4 Smart Ways To Get Millennials To Call You Their Favorite Bank Let’s face it! The millennials are taking over. This group of teens to almost 30 some-things is becoming the centre of attention for most brands across the board. And it is extremely important for banks to jump on to the millennial wooing bandwagon […]

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  • Here’s everything you need to know about Facebook Gif support

    It’s finally here. Facebook now has workable GIF support. Yes, this means you can now post GIFs on to Facebook and what’s more, they show up on the mobile app as well. Back in the day, Facebook supported GIFs. But the function was disabled around a decade ago. And now, a decade later, it is […]

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  • A Day At MIX wins big!

    Enjoy what you create, believe what you do, work hard to make a difference and success follows you – That’s exactly what ‘Tonic’ is all about. It was a proud moment as our campaign for Sony MIX “A Day at MIX” campaign won at the Asian Customer Engagement Awards 2015 in the Digital Marketing (Innovative Loyalty […]

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  • #Hashtag Like A #Champ – Here’s How!

    Simply put, hashtag is a filter for online chatter; it is used to categorize messages. Which is why what comes after that little symbol is so important. In social marketing, some of the campaigns have relied completely on a hashtag. This has helped them spread their message to a wide audience. #ShareACoke by Coca Cola […]

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  • How To Use Tumblr For Marketing

    With over 49 billion posts, 150 million blogs, Tumblr, the free blog hosting and social networking site is indeed one of the most popular sites in the world. So if you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat.

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