Pocket Full of excuses
Our 'recipes' that won over fussy eaters' excuses
Launched in sync with Children's Day, the #PocketFullOfExcuses campaign enjoyed immediate success, garnering widespread engagement and positive sentiment from its audience. The platform offered parents and opportunity to laugh, share, and support one another in the journey of nourishing their children.
By addressing a universal parental concern with humour and empathy, we not just fostered an interactive and empathetic community of Indian Mothers, but solidified Aashirvaad’s image as a brand that understands and supports parents’ challenges.
Results
1,647,155
impressions on campaign posts
345,075
engagement generated
266,000
Reel plays
26818
Engagement on Reels
