Breakfast time! Fussy eaters and conflicting preferences turn the breakfast table into a battleground. Mothers strive to prioritize health, while children crave taste above all.
Nutralite, a trusted brand known for healthier spreads, wanted to bring peace to the breakfast table with their healthy Choco spreads which mothers could confidently incorporate into their children's breakfast routine.
While the kids loved chocolates, their mothers were concerned about the high sugar content, believing it to be unhealthy and leading to obesity and addiction. Nutralite wanted to address their concern and find a deserving spot on the breakfast table as a healthy and nutritious breakfast choice.
We decided to create a unique Sunday breakfast experience that would excite kids and reassure mothers. We brought together over 100 mother-child duos (virtually) on #IndiaKaLongestBreakfastTable, ready to break conflicts and records.
The duos hustled together, dishing out perfect choco-spread-based recipes that were viewed by over 189k moms online. With legendary chef Sanjeev Kapoor as the host, the event transformed mother-child battles into engagement and collaboration. Chef Kapoor followed up with conversation about children's health and nutrition. #IndiaKaLongestBreakfastTable ended up addressing the children's cravings and mother's concerns. A big win for both!
For the first time a breakfast table helped Nutralite solve a persisting issue. The fun-filled Sunday morning went on to break records.
Mothers viewed the Event Live
Mothers engaged with the event
Sales generated right after the campaign