India is known for its vibrant festivals, with celebrations filling almost every season and peaking in the latter half of the year.
However, the rise of WhatsApp and instant messaging has led to festive greetings becoming monotonous, repetitive, and impersonal, the same messages being forwarded over and over again.
Bingo! wanted to break away from this cycle of dull, recycled greetings, ensuring something fresh, fun, and aligned with Gen Z’s personality. That’s where we stepped in.
The triangle was not being taken too seriously and we needed a champion for this triangular mission who could be equally passionate about Triangles as Bingo! Mad Angles.
We created the position of Chief Triangle Officer and picked Raghu Ram (the perfect embodiment of ‘Mad’) as the World’s first ever CTO. Even before we could make the announcement format, the paps got a wind of it and they got a taste of Raghu Ram’c iconic anger.
Not one to hide his hide his strong dislike for an non-triangular shape, the CTO enforces strict code and gets mad at any non-triangular shape. He announces a unique incentive scheme to directly send him pictures of triangles in all forms and sizes.
The best winners get a chance of visit the OG triangles- the pyramids of Egypt and some exclusive Mad Angles merchandise.As we support him in promoting his agenda, over 1 lakh entries flow in a matter of weeks.
The triangle was not being taken too seriously and we needed a champion for this triangular mission who could be equally passionate about Triangles as Bingo! Mad Angles.
We created the position of Chief Triangle Officer and picked Raghu Ram (the perfect embodiment of ‘Mad’) as the World’s first ever CTO. Even before we could make the announcement format, the paps got a wind of it and they got a taste of Raghu Ram’c iconic anger.
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