We created content considering users & search engines in mind. We focused primarily through long-tail keywords & ensured our content is SEO friendly. This strategy helped us to rank through our targeted keywords.
Starting with simplifying access and communication for its diverse global businesses followed by crafting a unique user experience ready for a global stage by simplifying the content flow and information architecture and lastly by creating a design exclusively crafted for a global mobile-first audience, thereby making it adaptive across all devices.
Organic users were
New Users were