From Farm to Fork to Digital

Think Basmati rice in India and Daawat instantly comes to mind. Its parent, LT Foods, is a leading global FMCG company with strong presence in specialty rice and rice-based foods. Despite its wide household and market reach, the brand lacked a dedicated digital space for its food business and investor relations. Users searching for product details, CSR initiatives, or brand stories hit dead ends, resulting in high bounce rates and missed opportunities to connect with consumers and business partners.

The LT Foods website needed to serve consumers and investors—both expecting easy navigation, transparency, and credibility. We took an outside-in approach to identify gaps and craft solutions. Our strategy focused on restructuring the sitemap for natural exploration, grouping similar sections for clarity, ensuring mobile-first browsing, and implementing clean design with brand colors as visual anchors.

Taking inspiration from LT Foods’ ‘Farm to Fork’ model, we created a seamless blend of brand storytelling and performance. Clean, minimal layouts reduced load times across devices. The mobile-first design used human imagery for emotional connection, while CTA-driven homepages guided users to key content quickly. The investor section featured clear category flows, appetizing food visuals brought products to life, and a dedicated careers page supported talent discovery.