For anyone who has grown up in India, the sight of a giant black Sintex water tank is unmissable. However, the digital identity of this 50+ year-old legacy brand did not reflect its scale, innovation or leadership. Fragmented product information, poor navigation, and limited storytelling were affecting their product discoverability, customer engagement, and lead generation. They mandated us to modernize their digital identity to showcase their rich legacy and drive meaningful business outcomes.
We began the overhaul with an extensive benchmarking analysis, studying competitors and target audience to map gaps and opportunities. Next came the tech stack assessment to ensure its fitment for scale, performance and ease of management.
Based on this guidance, we outlined our strategy comprising of restructured site architecture, intuitive user journeys, customer-centric communication and modern design principles.
To bring our strategy to life, we designed tailored journeys for channel partners, contractors, business buyers, and regular customers, enabling them to engage with the brand or join as partners.
We expanded the digital portfolio with new categories, giving customers a complete view of Sintex’s offerings. SEO efforts were applied across product pages to make exploration simple and intuitive.
Robust e-commerce capabilities were built with category filters, clean product grids, and minimal-click navigation for easy discovery and seamless purchase. Features like “Add to Cart,” streamlined checkout flows, and optimized enquiry forms were powered by a scalable technology stack with CMS flexibility, secure payment gateways, and API integrations.
A distributor locator was introduced to bridge online discovery with offline access, creating a future-ready commerce platform that connects customers and partners seamlessly.
The revamped platform gave Sintex a modern and professional look that resonated with both customers and business partners. With exploration made easy and e-commerce readiness, users experienced great speed and convenience, building user confidence.
Beyond aesthetics, the site became a practical tool that encouraged engagement, supported partners, and created stronger opportunities for conversion and business growth.
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