Aurobindo's vision to elevate Hyderabad's luxury landscape was the reason for their premium residential complex called ‘Pearl’. We were assigned to build a compelling digital experience to attract customers and reinforce the brand's promise.
We wanted to go beyond the brief and create an experience that epitomised the opulence and lifestyle the project offers. We decided to engage the customer in a narrative that defined the Pearl.
There is no better way to tell a story than an interactive parallax website with ‘Pearl’ as the center of attention.
The rich narrative built with high-quality visuals told the story of life at the Pearl. When you enter the website you are greeted by a Pearl, which guides you through a virtual tour of the property.
Using parallax we created a 3D effect that added to the stunning display of the amenities. The rich language was brought to life with cinematic pictures backed by new age animations. The customers were instantly transported to the Pearl through every interaction. The website is optimised for touch devices and compatible with various browsers. All the sections led the customers to book an appointment.