How AIS Windows’ Turned Their Digital Identity as Shiny as Their Glasses

AIS Windows, a subsidiary of India’s leading glass solutions company since 1987, approached us to streamline and overhaul their digital presence. Their existing website suffered from poor product discoverability, confusing navigation, and outdated visuals that failed to engage users effectively. The brand’s expertise didn’t come to the fore, as it lacked rich, story-driven content. We outlined the task to transform their online platform to enhance visibility, streamline user experience, and convert interest into meaningful engagement.

To achieve the objectives of product discovery, enhanced engagement, and the boosting of conversions, we took a user-first and content-driven approach. We started reimagining the site navigation to make it streamlined and intuitive, to ensure users could easily find products and information. Another thrust was on content, with modern visuals to reinforce brand credibility.

With enhanced product discoverability and streamlined navigation, users could easily find relevant information. Improved forms and CTA, modern visuals, human-centred, and intuitive design strengthened brand credibility and user trust. Upgraded blog and dealer modules increased engagement and accessibility, helping AIS achieve their goals of visibility, engagement, and conversions.