As GCC prepares for the upcoming holiday season, GIPSI – the research division of Tonic Worldwide invites you to ‘GRWAi’, a Holiday Season Booster Camp designed for brands to get ahead with AI.
Consumers in the GCC are no longer waiting for marketers to lead the tech curve, as they’re already experimenting and engaging with AI in multiple ways!
This report captures how AI has quietly slipped into the consumer’s holiday spirit and is shaping how people search, shop, and celebrate.
Find out:
✨ How moodboarding has gone beyond fashion to include gifting, games & selfie poses
🛍️ How AI assistants could turn “hoppers” into “shoppers”
🎨 How prompts could redefine content creation this season
⚠️ And the one caution every brand must remember – to HI-proof their AI
The GRWAi report employs GIPSI’s unique HI+AI methodology, triangulating multiple
data points through deep listening across digital platforms and primary validation via the
GIPSI App.
We will get in touch with you shortly!
