GIPSI, the research division of Tonic Worldwide, shares six powerful insights for 2026. This year is about re-looking, redefining and rediscovering consumer profiles and their behavior. Drawing from social signals, engagement dynamics, search patterns, and primary consumer research – paired with a unique strategic perspective, we reveal the most promising consumer trends for 2026.
This report answers marketers’ questions like…
How are health dynamics changing consumer lifestyle choices?
What’s the next stage in consumers’ relationship with AI?
What’s a ‘power cohort’ that remains under tapped by marketers?
Can’t wait? Download the Report Now!
Psst…Read on to learn more about GIPSI methodology.
For this report, GIPSI has used a unique methodology of HI+ AI,
which triangulates multiple data points to decode and deliver actionable insights.
The model applied for this report is 360 degree GIPSI.
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