Getting fit is tough, and keeping the motivation to stay fit is tougher. Traditional gym memberships lock users into one location and fixed routines—a model that doesn’t work for today’s mobile, schedule-shifting generation. This inflexibility creates drop-offs and wasted spend. Flexxd emerged to address this major roadblock in people’s fitness journeys with a vision to build a seamless, on-demand platform giving users freedom to work out anywhere, anytime, while promoting consistency. They challenged us to build the first-of-its-kind revolutionary platform that realized their vision, an exciting yet demanding task of developing a novel solution from scratch.