People are getting increasingly conscious of the way they dress. But primarily only to create an impression and represent their personality. But the sad fact is that the human greed to look appealing and wear glamorous clothes has ended up causing harm to the environment.
As a sustainable fashion fabric, staying true to its values, Liva wanted to create awareness about the harmful effects of the fashion industry on the environment The Responsible Mirror was a creative representation of the reflections of truth about the fashion industry's unfashionable impact on the environment. The mirror appealed visitors to include ‘responsible fashion’ in their 2019 resolutions and created awareness about how textile industry is the 2nd most polluting industry in the world!
Over the course of 3 days, the project managed to collect a total of 16,000 pledges from the public.
The installation garnered approximately 12 million online impressions, with videos, gifs and boomerangs most heavily shared by those on the ground.
The word of mouth on social media resulted in an 18% spike in visits to the Liva Fluid Fashion website constituting a significant portion of the sales.
Most crucially, supporters, activists and world leaders welcomed our installation on their respective profiles.
The responsible Smart Mirror will now soon be executed at 30 retail partner outlets with queries from 20 countries coming together to form an alliance to accelerate Responsible Fashion.