In this age of automated conversations, we noticed that the ‘human touch’ had sneaked out while no one was looking.

Everyone has the Siris, Bots and the AI. What they don’t have is a naturally intuitive and personal connection with their customers; a coupling that could turn technology & creatives on their head.

We've taken the leap of faith and of distances to build a highly personalized & nuanced approach to the brands we work with, renewed with a global perspective.

Opening global offices isn't just about crossing geographical boundaries for us. It brings with it a cross pollination of cultures, ideas and perspectives. Our endeavour is to bring a mix of trend spotting and cultural insights unique to your brand and audience.

That’s exactly why we are committing our imaginations to ‘a humans before boundaries’ approach. We believe that if you look carefully enough, you’ll find a great idea in just about everything.

This is Tonic 2.0 - Where, like a shot of yellow in a ray of light, we see things anew.

People make us what we are.

It is about delivering satisfaction, and not business results. A thought that turns technology & creatives on their head. Making people experience what you set out to achieve – enhancement and elevation of the human spirit.

Welcome to
Tonic 2.0