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Little Millennium Playgroup's website entices users to be engaged and enthralled, besides knowing more about the school. The insight was that parents of pre-schoolers take a decision for preschools on the basis of its environment. A parent could experience the environment virtually which leading it to be on Top of Mind recall.
Our approach was to highlight features with a lot of high-quality imagery, minimalist walk-through animation along with an editorial aesthetic. The use of effective visuals paired with serif and sans-serif typefaces worked to create an element of class!
The new website did more than just providing a tasteful experience. Number of Enrolments increased and visitors only had good things to say about the new site.
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