Our social experiment proved just that! Armed with insights, we promoted the UE Roll and showed that music can actually bring people together!
Our research showed that streaming services have created a social divide. Gone are the days when people bonded over their favourite songs, hummed along and created memories. The social music experiment aimed to recreate that magic, albeit for a newer connected world. Our plan was to approach singles in bars, pubs & coffee shops for our musical experiment. We roped in Luke Kenny to conduct an experiment where he gave the UE Roll to two strangers to play music for each other. If they liked what they played, the experiment successfully ended into a date.