You would have often come across the popular phrase “A picture is worth a thousand words.” However, contrary to this statement is the power of videos that now allows you to dictate your story just in 30 seconds.
According to the research, people tend to remember about 70% of what they see and hear in videos, compared to only 20% of what they hear alone (audio) and 30% of what they see alone (images).
It is important to keep an eye out for how consumers digest information. With the rise of content creation for social media platforms like Instagram, Pinterest, and YouTube, the power of not only images but videos also in capturing attention and conveying messages has never been more significant.
70% of marketers predict that using visuals in their content will lead to better business outcomes in 2023.
How to Keep Users Hooked When Their Attention Span is Less 8-second
If you wish to bring in new customers and keep the existing ones engaged then as a brand you focus on promoting your brand in such a way that will leave a lasting impression.
That means you only get 8 seconds to create something attention-grabbing! It might be hard to understand where to start. You can start by seeing what your competitors and cross-competitors are doing.
In the bustling world of Instagram, Reels have taken the stage by storm, becoming a sensation. Instagram Reels are short 15- or 30-second videos that can be dubbed with music or videos. On top of that with user-generated content dancing in the limelight, it's clear that authenticity resonates with people like never before.
Around one out of every four highly engaged brands shares Instagram stories about 17 times each month, which averages out to roughly every other day.
We cranked up the engagement for the luxury saree brand navyāsa by Liva with ourdigital marketing services that include attention-grabbing reels. With creativity as our compass, we embarked on a journey to create Reels that would resonate with fashion enthusiasts and saree aficionados alike.
GIF It a Shot! Brand Engagement in Animated Beats
Who doesn’t love GIFs? GIFs are somewhere between images and videos. After reading this you must be thinking how hard it must be to create a GIF. But guess what? Creating them isn't rocket science! You don't need to be a pro filmmaker to whip up fantastic GIFs that amp up your user engagement. Here's the lowdown on two simple ways to craft your own GIFs:
GIF Maker App
Create a GIF From a Video
According to a Tenor survey, a whopping two-thirds of millennials believe that GIFs do a better job at expressing emotions compared to text. GIFs let brands captivate and involve their desired audience in a way that regular text or static images simply can't match.
Infographics are Nothing Less than Data in Disguise
Convey a wealth of information with a single image more effectively than words. This rings even truer in today's world where visuals, whether images or videos, dominate the information scene.
And that's where infographics shine like a superstar – they combine the magic of visuals with the power of information. Imagine taking complex data and transforming it into a visual story that's not only engaging but also easy to understand. Instead of overwhelming your audience with a bunch of dry facts, infographics make information exciting and memorable.
Coca-Cola, a leading global brand, utilizes infographics creatively for marketing. One example is a timeline showcasing product and logo evolution. Another promotes small baskets in stores, boosting sales with Coke inclusion. Infographics enhance their innovative advertising approach.
Engagement Beyond Words
Images and videos are highly shareable content which makes them ideal for increasing brand visibility through social media.
When your audience finds your visual content interesting, inspiring, or relatable, they are more likely to share it with their own followers, extending your brand's reach organically.
Most of the time travel agencies share breathtaking images or travel videos that evoke a sense of wanderlust. This prompts viewers to share the content with their friends who might also be interested in booking a trip.
By using various tools and techniques available online, you can make the most of images and videos. They can help you grab attention, strengthen your brand identity, communicate messages clearly, get more people involved, increase the number of people who buy your products or services, and make it easier for people to share your content on social media.
Remember, the key to successful visual marketing lies in creating high-quality, compelling visuals that align with your brand's identity.
Make sure you prioritize visual content in your digital marketing strategy for 2023, especially on social media platforms. If you're unsure about how to include visual elements in your current marketing plan, which type of visual content would be most effective for your goals, or where to publish your next visual content, feel free to get in touch.
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