Crystal Clear Glass But Online Presence Needed a Shine

AIS Windows, a subsidiary of India’s leading glass solutions company since 1987, approached us to streamline and overhaul their digital presence. Their existing website suffered from poor product discoverability, confusing navigation, and outdated visuals that failed to engage users effectively. The brand’s expertise didn’t come to the fore, as it lacked rich, story-driven content. We outlined the task to transform their online platform to enhance visibility, streamline user experience, and convert interest into meaningful engagement.

Putting User Experience Front and Centre

To achieve the objectives of product discovery, enhanced engagement, and the boosting of conversions, we took a user-first and content-driven approach. We started reimagining the site navigation to make it streamlined and intuitive, to ensure users could easily find products and information. Another thrust was on content, with modern visuals to reinforce brand credibility.

From Fragmented to Flawless Structure

We rebuilt the entire site architecture to maximize visibility and user experience.

Smart Product Organization: Restructured catalog by application, usage, material, and spaces- creating intuitive navigation paths and powerful internal linking.

Lead Capture System: Deployed strategic forms and CTAs throughout the journey. Built location-based dealer finder with map integration for instant lead generation.

Dynamic Content Platform: Migrated to full CMS control with upgraded blog featuring search, filters, and streamlined publishing workflow.

Technology & Security: Fully custom-built, responsive design with an SEO-optimized structure, real-time lead tracking, and enterprise-grade security — designed for performance and scale.

A Commodity finds a Place in the Home Interior Consideration set

Transparency That Translates to Success & Results

With enhanced product discoverability and streamlined navigation, users could easily find relevant information. Improved forms and CTA, modern visuals, human-centred, and intuitive design strengthened brand credibility and user trust. Upgraded blog and dealer modules increased engagement and accessibility, helping AIS achieve their goals of visibility, engagement, and conversions.

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