As one of the leading people solutions partner in the UAE, TASC Outsourcing needed to portray itself as an industry expert and a thought leader. Since TASC did not have a brand identity, promoting them was a challenge.
The challenge was to build a communication strategy for two different audiences – potential companies and discerning candidates. The low social media engagement and lack of a differentiating brand identity added to the task. Our research showed us two aspects that kept their TG connected – hope and faith. That’s all we needed to roll out our approach to building the brand's identity and communication strategy served to the TG the way they preferred it.
Nothing works better than content that connects. It mattered the most as we had to reach out to people from multiple nationalities, varying cultures and lifestyles while spreading hope and faith. We devised a dynamic campaign that spoke to everyone. Starting with a dormant fan and follower base is not easy! We deployed a well-planned content strategy that included content buckets that told TASC’s story and kept the audience engaged.
Our contests were a success in building brand affinity and driving traffic to the page. Every piece of communication was adapted to every region's sentiments and preferences. Regional communication helped us reach out to a larger audience. TASC finally has a social presence with fresh content which is way evolved than its peers and competitors. Now that’s how create organic reach and growth!
Average engagement rate maintained throughout the year without any media spends.
Doubled within a year, without any spends.