Representing TASC as the pillar of the India Pavilion at the Expo 2020.
We decided to take our camera INSIDE the pavilion and let the clients speak for themselves! The strategy was simple - use the human approach for the audience to see what actually goes behind creating something as huge as an entire pavilion! TASC hired many associates for the pavilion in less than 4 weeks while the entire event was going on. Here’s what the clients have to say about this.
We captured the entire Expo and the India pavilion and created byte sized, snackible videos - turning them into a testimonial series, where they were not just from the client, but also from the actual associates hired to manage the India Pavilion!
There were all sorts of questions they answered about their own unique experiences and it was very exciting for people to know what all happened “behind the scenes” of an event that grand!
Results
A post of the closing ceremony alone garnered crazy eyeballs! All in all, there was
120K+
Reach
164K+
Impressions
14K+
Engagement
22K+
Views
