The Ganesh Chaturthi festival celebrating Lord Ganesha holds immense cultural and religious significance marking the onset of festive season. After 2 years of muted celebrations during the pandemic, people in Maharashtra were looking forward to the festivities but were bit apprehensive of big social gatherings be it at pandals or households.
But, without ’togetherness’, the festival would not be the same.
Just like Lord Ganesha, the herbal toothpaste brand Meswak is the harbinger of smiles. It wanted to bring back the joy and smiles people have while meeting their favourite deity, without letting down their guard on social distancing norms.
And they put on the biggest smiles during such moments. This reality presented us the strategic idea to not just strengthen smiles but also spread them far and wide, by giving people an experience of visiting multiple locations.
Through the state-wide #MyGanpatiMoments
campaign, we encouraged users to unite in celebration and demonstrate the power of togetherness, by sharing their celebratory pictures in an attempt to create the largest crowdsourced Ganpati mural.
Ganpati devotees created a Record & immortalised their smiles. Entries submitted on social media were pulled into a microsite giving people a chance to view over 1300+ Lord Ganesha idols from over 43 cities. We went on to set a National record by doing something never ever done before.
History was made when this Ganapati mural was minted as a NFT and dedicated to all participants as a symbol of their unity and togetherness. We ended up paying not just the perfect homage to Lord Ganesha but turned muted celebrations into a record-breaking, celebration of smiles.
Worth Earned Media
For largest Digital Ganpati