People love taking their festive celebrations to social media. They share their moments of smiles and togetherness to spread the festive spirit around and this behavior is prominently seen from their phones when they visit pandals or bring ganpati at home. Post pandemic the excitement of Ganesha celebrations was at an all time high. We leveraged this excitement by auto populating the largest digital mural of Lord Ganesha from these happy smiling moments with social API integrations into a mobile first digital destination. Every image was pulled into the mural in real time thus increasing the size of the digital mural with every increasing smile and attempting the largest user curated digital mural of 'Lord Ganesha'
A nationwide digital campaign #MyGanpatiMoment was launched where we invited netizens to share their festive moments on Facebook and Instagram. Digital entries were shared from social media as well as offline Ganesha Pandals which broke national records for being the largest digital mural on this mobile first website.
It didn’t just end there! Dabur Meswaks record breaking user curated digital mural was converted in to an NFT to permanently enable this as a collectible amongst the Web 3.0 audiences. The campaign travelled from web2,0 and engagement right upto the new age Web 3.0
on Facebook and Instagram respectively and we reached
and crossed
within less than 3 months.
