Dabur Meswak Toothpaste Digital Campaign Case Study

Smiles that break records

Meswak has always helped strengthen smiles

Just like Lord Ganesha, the herbal toothpaste brand Meswak is the harbinger of smiles. It wanted to bring back the joy and smiles people have while meeting their favourite deity, without letting down their guard on social distancing norms.

Through the state-wide #MyGanpatiMoments
campaign, we encouraged users to unite in celebration and demonstrate the power of togetherness, by sharing their celebratory pictures in an attempt to create the largest crowdsourced Ganpati mural.

Ganpati devotees created a Record & immortalised their smiles. Entries submitted on social media were pulled into a microsite giving people a chance to view over 1300+ Lord Ganesha idols from over 43 cities. We went on to set a National record by doing something never ever done before.

History was made when this Ganapati mural was minted as a NFT and dedicated to all participants as a symbol of their unity and togetherness. We ended up paying not just the perfect homage to Lord Ganesha but turned muted celebrations into a record-breaking, celebration of smiles.

Results

43%

Reach within the TG universe of Maharashtra

17.5 Mn+

Impressions

3.8 Mn+

Engagements

1330

Unique entries

225%

A record ER on Facebook

INR 1 Mn

Worth Earned Media

National
record

For largest Digital Ganpati
Mural

NFT
collectible

Made with digital mural

Next Case

September 4, 2023

Smiles that break records

Loads of sweets, bonhomie and Ganpati darshan!

Meswak has always helped strengthen smiles

People love sharing selfies with Ganpati

Results