Thank you for your spam
The power of
influence & 2 clicks
Stories let people question what they believe and how they perceive their environment. The #TrashYourSpam campaign leveraged data visualisation to educate and mobilise millions on World Environment Day. We spread the message through people that mattered the most to our audience. 200 influencers, content creators, and celebrities played a pivotal role in advocating the Mega spam deletion drive in India.
Scores of Indians embraced the cause, swiftly deleting half a million spam emails in just 3 days, reducing 150,000 grams of carbon emissions. A live ticker on Wow Skin’s website tracked the deletions, generating momentum and global engagement. The campaign surpassed borders, receiving entries from countries (UAE, Mexico & UK et al) where Wow Skin Science did not exist.
The campaign not only created a massive environmental impact, but also demonstrated the remarkable power of 2 clicks in the journey towards sustainability.
Results
3,000,000 +
500,000+
spam mails deleted in 3 days
10 Mn+
impressions generated
20,000+
$2500 only
INR 1 Mn
worth of Earned media gained
165%
surge in brand interactions
The campaign crossed borders, receiving entries from UAE, Mexico, UK; countries where WOW Skin Science didn’t even deliver.
