We were inspired by the quintessential, ribbed ‘chai’ glass that is an iconic symbol of the beverage. By using playful colours we encapsulated the personality of a tea lover – a bright and Kadak (meaning strong in Hindi) individual. For communication we used simple yet clever language that eluded towards the importance of taking a break.
We dub Karakha’s visual style ‘Abstract Solids’, and for good reason. Solid bases and backgrounds, made of bright and pastel shades are coupled with minimal yet intriguing design elements. This got the consumers attention and helped create brand recall. The highlight of this case is the consistency in identity design across collaterals and creative visual storytelling that created the perfect mood for the tea lover.
