Study showed us that our TG tends to take a break from their routine with a hot cup of Karak. It’s that time when they pause the day or share a bite with someone. And, that exact emotion is what we extended to the consumers to increase brand awareness across the neighborhood.
On a working day everyone loves to take a break, spend time with oneself and escape for a moment. That is exactly what we recreated – a perfect escape for our customers right at the entrance of the Restaurant. A cosy coer foranyone wishing to take a break and get lost in the flavours and scents of a steamy hot Karak.
We designed the space keeping natural daylight in mind which added a new mood to the Café. We chose a tranquil colour palette to create a sense of calm. We kept the design typographically simple, visually striking and unburdened by unnecessary information. The resulting aesthetic is this small space in the city where one could spend a few moments with their Karak and some good company.