Inspiring people with the magic of Light – improve organic traffic for John Cullen
We formed a strategic communication based on various insights on consumer behavior in the market. Creative content was developed based on the consumer's intent and purchase pattern of the product which created interest. The execution covered the right mix of buyer personas, followed by an agile approach to testing and improvement of keywords.
Results
Within the first month we achieved:
16.33%
Organic users were increased
17.30%
New users increased
3.35%
Sessions were improved
