John Cullen to improve keyword ranking

Objective

To improve keyword ranking across relevant markets to increase visibility and organic traffic.

www.johncullenlighting.com

Strategy

To enhance user experience and improve crawling of relevant pages, We worked towards implementing inteal contextual linking on the main category pages. Apart from that, blog sections were also used for inteal linking to increase the crawling and page authority of the targeted pages.

Services

  • Responsive Design
  • Web App
  • Development

Creative Solution

We formed a strategic communication based on various insights on consumer behavior in the market. Creative content was developed based on the consumers intent and purchase patte of the product which created interest. The execution covered the right mix of buyer personas, followed by an agile approach to testing and improvement of keywords.

16.33%

Organic users were increased

17.30%

New users increased by

3.35%

Sessions were improved