To enhance user experience and improve crawling of relevant pages, We worked towards implementing internal contextual linking on the main category pages. Apart from that, blog sections were also used for internal linking to increase the crawling and page authority of the targeted pages.
We formed a strategic communication based on various insights on consumer behavior in the market. Creative content was developed based on the consumers intent and purchase pattern of the product which created interest. The execution covered the right mix of buyer personas, followed by an agile approach to testing and improvement of keywords.