We structured the reveal in phases, guiding the audience from recognizing the need for sustainable transport to presenting the solution, which included:
Build-up: Laying the foundation with teasers and countdowns, using engaging communication to generate excitement.
Pre-Launch: We leveraged content from other international launches to crystallize the location and time of the UAE launch.
Launch: This phase showcased the grandeur of the event and delivered impact by unveiling the truck, closing the loop on the build-up.
Sustenance: The final phase provided information on the perks of going electric and seamlessly integrated it into day-to-day communication.
Through strategic insight & creative execution, we succeeded in reshaping the conversation around plant-based beverage choices and established So Good’s status as a trusted and exciting brand.
In a symphony of liberation and flavor, the #FeelsSoGood campaign echoed a simple truth: freedom in choices truly feels so good.
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