Amidst the Covid-19 pandemic, Mother's Day lost some of its sparkle, leaving India's leading energy drink brand with a challenge – to find a way to honour motherhood amidst the noise of brands vying for attention.
Almost everyone recognized the tireless energy of Indian mothers during the lockdown—juggling household chores, caring for children, and managing professional responsibilities. We decided to celebrate this empowering energy, in a unique and heartfelt way.
The unwavering energy of Indian mothers stands as the only competition to Glucon-D’s instant energy. As a true tribute to her vitality, we convinced, Glucon-D to replace their logo with the name and picture of a mother for the first time in its 85-year history.
We then invited social media users to create virtual packs with their mother's name and photo, transforming Glucon-D into a symbol of love and respect.
The results of this Mother's Day campaign were awe-inspiring and heartening. It created buzz, maximised brand recall and infused new life into a legacy product.
By recognizing and embracing the extraordinary energy of mothers, Glucon-D ignited a wave of love, gratitude, and inspiration that uplifted spirits of countless individuals in the most trying times.
We achieved our goal to maximise brand recall, create buzz and bring the brand alive
E-com sales growth
(Q2’20 vs Q2’19)
worth of earned