Look! My mom is on the Glucon-D pack
Illuminating love and resilience: The power of a Glucon-D pack
The results of this Mother's Day campaign were awe-inspiring and heartening. It created buzz, maximised brand recall and infused new life into a legacy product.
By recognizing and embracing the extraordinary energy of mothers, Glucon-D ignited a wave of love, gratitude, and inspiration that uplifted spirits of countless individuals in the most trying times.
Results
We achieved our goal to maximise brand recall, create buzz and bring the brand alive
58%
jump in sales post
campaign
204%
E-com sales growth
(Q2’20 vs Q2’19)
$1.5 Mn
worth of earned
media
225%
record ER achieved
on Facebook
