All Tum Tum needed was 100% fresh content with the right garnishing. Talking about the vast possibilities with vegetarian dishes. Showcasing the splendour of vegetarian delicacies- one dish at a time. Creating chatter around how Tum Tum is changing the way people perceive and eat vegetarian food. It was all about serving snackable content that was as good as Tum Tum’s dishes. Chefs built engaging narratives that unravelled the twists in the dishes and talked about age old Asian vegetarian recipes.
Tiny, bite-size content created ample buzz and increased shareability. Rich food imagery did wonders that were enticing. With the right targeting we could roll out bespoke content as per the audience. We went beyond the digital marketing menu card to serve customised, result-oriented content. So the next time you crave vegetarian food do drop by Tum Tum.
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