Social Media

On social media, the mark of true brand communication is when there is a two-way dialogue between the brand and its audience. That's where ORM comes in.

vocal

Customers are vocal on digital platforms making it crucial for brands to build a positive sentiment.

ORM Analysis

Over the past decade, we've mastered brand analysis, decoding insights, crafting personalised responses, and controlling damage during a crisis.

ORM Strategies

We create tailor-made ORM strategies to meet brand benchmarks, and work towards having meaningful conversations with customers.

We turn:

Data Into Insights

ORM Data Insights

We turn:

Customers Into Fans

ORM Customers Ratings

We turn:

Responses Into Content

ORM Responses into content
ORM Ratings

Smart and efficient tracking

Every relevant brand mention is captured through specific alerts. This helps create a breadcrumb trail and assess brand sentiment.

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Brand Response Management

39% of customers only trust brands they find online. So, we build a digital presence for the organisation, based on its existing tonality.

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Decoding undercurrents

A brand’s ORM strategy is led by data and insights. Through this lens, we focus on key metrics and find underlying issues.

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Customised automated reporting

Data has the answer to every problem. Based on the client’s needs, we offer customised reports with audience segregation.

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Our
process

01

Brand ORM Audit

Our ORM strategy is led by research. This is done by analysing brand performance, reactions, reply frequency, and digital presence.

02

Setting Brand Track

Our audit gives us a lot of information, which is used to set keyword alerts. These filters capture relevant brand mentions.

03

Data Filtering

We use in-house platforms and tools to filter miscellaneous posts and spam mentions. These improve the accuracy of our reports.

04

Bucketing into Queries/Mentions

Based on the key metrics, we segregate all relevant mentions into buckets. These buckets help shape our customer responses.

05

Personalising Responses

We respond to consumer complaints and queries with a diverse ORM bank. This paves the way for genuine, human conversations.

Humanizing responses

TAT reduction by 40% & humanizing responses for a finance company

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TAT Reduction

TAT Reduction of 60% for an international Tech giant

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Managing crisis

Managing crisis digitally for a publication house

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