This festive season, GIPSI – the research division of Tonic Worldwide invites you to ‘GRWAi’, a Festive Booster Camp designed for brands to get ahead with AI.

Consumers are no longer waiting for marketers to lead the tech curve, as they’re already experimenting, engaging, and even flaunting AI in their festive lives.

This report captures how AI has quietly slipped into India’s festive spirit and is shaping how people search, shop, and celebrate.

Find out:
✨ How moodboarding has become the new prep ritual
🛍️ How AI assistants are turning “hoppers” into “shoppers”
🎨 How prompts are redefining content creation this season
⚠️ And the one caution every brand must remember – to HI-proof their AI