Some painters transform the sun into a yellow spot, others transform a yellow spot into the sun.

Pablo Picasso

In this age of automated conversations, we noticed that the ‘human touch’ had sneaked out while no one was looking.

Everyone has the Siris, Bots and the AI. What they don’t have is a naturally intuitive and personal connection with their customers; a coupling that could turn technology and creatives on their head.

We've taken the leap of faith and of distances to build a more personal and nuanced approach to the brands we work with, renewed with a global perspective.

Opening global offices isn't just about crossing geographical boundaries for us. It brings with it a cross pollination of cultures, ideas and perspectives.  Our endeavour is to bring a mix of trend spotting and cultural insights unique to your brand and audience.

That’s exactly why we are committing our imaginations to ‘a humans before boundaries’ approach. We believe that if you look carefully enough, you’ll find a great idea in just about everything.

This is Tonic 2.0 - Where, like a shot of yellow in a ray of light, we see things anew.

We dig deep, look closely and then afar, to give you just the right shot of Tonic, to take your brand from where it is to where you want it to be.

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