01

Picking Multiple
Data Dots

Gipsi does not stop at just
listening to conversations
on social platform. It goes
beyond it, maps multiple
data points such as forums,
blogs, search trends and
third-party data

02

Connecting
Data Dots

We analyse and mine
insights through
the lens of HI + AI

03

Holistic
View

Our rich curation
and analysis gives shape
to a holistic picture.

04

Actionable
Insights

Gipsi delivers actionable
insights at all levels be it
product innovation,
social media campaign,
offline implications, brand
opportunities etc.

05

Qualitative and
Quantitative
Performance
Reporting

We close the loop to track
the performance following
the implementation of
our recommended insights.

Deep Listening

Deep
Listening

Deep Listening

Pre-Post
evaluation

Deep Listening

Concept
Testing

Deep Listening

Audience
Profiling

How Can
Gipsi
Help Your
Brand?

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Brand
Audit

Deep Listening

Ethnography

Deep Listening

Exploratory
Studies

Deep Listening
...

A product innovation insight for a leading denim-wear brand that bridged a centuries old gender bias

...

International lingerie brand discovered an opportunity to turn ‘wedding season’ collection into an ‘always on’ trend

...

A leading T20 franchise expanded its fan base by uncovering conditional and unconditional fans

...

How’s India’s longest running reality show stayed ahead of trolls and saved the day

...

A leading FMCG brand discovered the EQ of its episodic campaign, beyond quantitative metrics

...

How the beer category picked signals that helped it become part of wine and dine tradition

...

A legacy jewellery brand found the sweet spot to position itself as a new-age digital shop

...

How a leading mall decoded the importance of ‘experience’ while the category remained fixated on tenant brands

...

How did condom category successfully changed the game by altering the age-old category codes

Gipsi in the News

News / 12th April 2023

#ShareTheSpotlight: “Failure is like the pain after the workout which will ultimately bear good results,” says Unmisha Bhatt, Tonic Worldwide

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News / 23rd August 2023

AI and sustainability drive Tonic Worldwide's 30% FY24 growth goal

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News / 31st August 2023

GIPSI shares five Gifters’ profiles in the ‘Indian Festive Gifters 2023’ report

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News / 31st August 2023

GIPSI shares five Gifters’ profiles in the ‘Indian Festive Gifters 2023’ report

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