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The power of a well-rounded social media strategy will

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Objective

Founded in 2007, Dubai Maritime City Authority (DMCA) has transformed the local maritime sector through a wide range of industry initiatives and regulations which support its approach to creating a safe investment environment for industry leaders from across the globe, while establishing Dubai as a world-class maritime hub. DMCA was looking to build awareness about its initiatives through amplification on social media.

Strategy

We decided to narrate the Al Maya Groups’ story describing their legacy and market prowess with the help of design thinking powered by an effective and efficient UI/UX plan.

Services

  • Campaign Strategy
  • Social Media Strategy
  • Content Strategy

Creative Solution

Our approach was to give the entire website a makeover that complimented their new physical office headquarters. We focused on making it minimalist whilst keeping true to the brand guidelines, colors and identity. 
We developed a user friendly website which was adaptable to mobile, has easy accessibility and well-planned information architecture along with fast loading times and effective navigation.

Dubai Maritime City Authority Social Media Strategy

800%

increase in fanbase on Linkedin

941.59%

increase in engagement on Instagram

5738.46%

increase in engagement on Twitter

2405.97%

increase in impressions on Facebook

631%

Rise in Video Views

21843%

Increase in minutes views of video based content