Founded in 2007, Dubai Maritime City Authority (DMCA) has transformed the local maritime sector through a wide range of industry initiatives and regulations which support its approach to creating a safe investment environment for industry leaders from across the globe, while establishing Dubai as a world-class maritime hub. DMCA was looking to build awareness about its initiatives through amplification on social media.
We decided to narrate the Al Maya Groups’ story describing their legacy and market prowess with the help of design thinking powered by an effective and efficient UI/UX plan.
Our approach was to give the entire website a makeover that complimented their new physical office headquarters. We focused on making it minimalist whilst keeping true to the brand guidelines, colors and identity.
We developed a user friendly website which was adaptable to mobile, has easy accessibility and well-planned information architecture along with fast loading times and effective navigation.