USA’s Largest Online Pharmacy Increases 10X Revenue with Best ecommerce Marketing Strategy
USA’s largest Online pharmacy, All Day Chemist, had a Google ranking which was below the average that was followed by lower online visibility compared to their competitor, which directly impacted their business. Our task was to increase visibility with result-oriented SEO solutions while generating revenue in multiple regions (USA, Australia, UK, India) through a robust ecommerce marketing strategy that impacted their ecommerce business strategy.
We started with improving the e-commerce website's load time, in turn, reducing the bounce rate. Clearing up backend errors was the best way to improve search engine ranking. Simultaneously we fixed the XML sitemaps, added significant meta content and restructured the site’s architecture to achieve our conversion goals. This also led to building good user experience, which increased stickiness and encouraged sales.
For better product rating we implemented the product schema to optimize Google SERP. Based on competitor analysis we used high DA backlinks. We also minimised the number of JavaScript and CSS files while optimising the CMS database. These efforts helped us drive traffic to the products leading to sales and increased the Google ranking leading to better brand visibility and reach. This shows the importance of improving code, tone, style and content for optimum results. It also proves that regularly updated data helps in converting organic traffic into a revenue driver and encourages result-driven ecommerce SEO.
A well-planned ecommerce digital marketing strategy fuelled product discovery and recall. It made it easy to penetrate the overcrowded online pharmacy market, and tap into genuine customers who helped increase 10 X revenue.
Results
Within the first month we achieved:
56.31%
Organic users were increased
56.22%
E-commerce conversion rate was improved
159.17%
Transaction value
increased
