USA’s largest Online pharmacy, All Day Chemist, had a Google ranking which was below the average that was followed by lower online visibility compared to their competitor, which directly impacted their business. Our task was to increase visibility with result-oriented SEO solutions while generating revenue in multiple regions (USA, Australia, UK, India) through a robust ecommerce marketing strategy that impacted their ecommerce business strategy.
The online pharmacy sector is highly competitive. We decided to deploy our customized SEO marketing strategy to reach out to crowded local and national markets. It was crucial to understand how to improve Google organic ranking and increase revenue without disrupting the existing ecosystem. We decided to increase revenue by untapping organic channels and organic traffic for leads. We started with analysing competitor websites, backlinks and crucial SEO parameters which gave us deep insights to devise our strategy.
We started with improving the e-commerce website's load time, in turn, reducing the bounce rate. Clearing up backend errors was the best way to improve search engine ranking. Simultaneously we fixed the XML sitemaps, added significant meta content and restructured the site’s architecture to achieve our conversion goals. This also led to building good user experience, which increased stickiness and encouraged sales.
A well-planned ecommerce digital marketing strategy fuelled product discovery and recall. It made it easy to penetrate the overcrowded online pharmacy market, and tap into genuine customers who helped increase 10 X revenue.
Within the first month we achieved:
Organic users were increased
E-commerce conversion rate was improved