SEO for All day Chemist : Building organic traffic through search engine visibility back to top

Increased 10X Revenue for USA’s Largest Online Pharmacy

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Objective

Online pharmacy, All Day Chemist, had a Google ranking which was below the average and lower online visibility compared to their competitors,which directly impacted their business. Our task was to increase visibility while generating revenue in multiple regions (USA, Australia, UK).

www.alldaychemist.com

Strategy

The online pharmacy sector is highly competitive, both in terms of the local and nationwide marketing. We wanted to increase revenue by tapping organic channels and organic traffic for leads. We started with analyzing competitor websites, backlinks and crucial SEO parameters which gave us deep insights to devise our strategy.

Creative Solution

We started with the on page optimization of the website, where we identified the top selling products in terms of revenue and optimized the meta titles, meta descriptions, image alt tags of the pages. We audited the content on these pages and strategically placed the targeting keywords in the content. Followed by identifying and solving the major technical Seo signals which in turn brought down the load time of the website. Simultaneously we fixed the XML sitemaps which gave the search engines a clear idea of the website content and recommended restructuring the site’s architecture to offer a good user experience which eventually helped our conversion goal.

This strategy led to a substantial increase in the organic traffic on the website. The icing on the cake was the significant improvement of the user experience which led to more conversions on the website. The targeted keywords started ranking better on a monthly basis to such an extent that we were doing more sales via organic than any other channel on the website.
All Day Chemist Organic and Paid Marketing

56.31%

Organic users were increased

56.22%

E-commerce conversion rate was improved by

159.17%

Transaction value increased by