Creative Solution
We started with improving the e-commerce website's load time, in turn, reducing the bounce rate. Clearing up backend errors was the best way to improve search engine ranking. Simultaneously we fixed the XML sitemaps, added significant meta content and restructured the site’s architecture to achieve our conversion goals. This also led to building good user experience, which increased stickiness and encouraged sales.
For better product rating we implemented the product schema to optimize Google SERP. Based on competitor analysis we used high DA backlinks. We also minimised the number of JavaScript and CSS files while optimising the CMS database. These efforts helped us drive traffic to the products leading to sales and increased the Google ranking leading to better brand visibility and reach. This shows the importance of improving code, tone, style and content for optimum results. It also proves that regularly updated data helps in converting organic traffic into a revenue driver and encourages result-driven ecommerce SEO.
A well-planned ecommerce digital marketing strategy fuelled product discovery and recall. It made it easy to penetrate the overcrowded online pharmacy market, and tap into genuines customers who helped increase 10 X revenue.
