Creative Solution

Since the main objective was to enhance customer engagement by communicating with a diverse audience in a futuristic way while keeping the global standards in mind, we decided to revamp Welspun’s India website based on their specific requirements. We embarked on a journey to improve all aspects of it, such as user interface, user journey, navigation, design, and content.

So, under the umbrella of this proposed solution, we undertook the following tasks:

• Simplifying access and communication for its diverse global businesses.
• Crafting a unique user experience ready for a global stage by simplifying the content flow and information architecture.
• Creating a design exclusively crafted for a global mobile-first audience, thereby making it adaptive across all devices.
• Strategically choosing typography that enhances readability and versatility, thereby making the user journey more seamless.
• Engineering with minimal clean code to ensure optimal load time and search engine discovery.
• Crafting a differentiated visual language based on global insights, thereby ensuring recall and differentiation.
• Introducing animated micro-elements that don’t overlook any detail to enhance the seamlessness of the navigation, through the fade-in scroll animation.
• Building a future-ready website by using the latest, scalable front-end framework called Bootstrap 5, and a backend by using Core PHP.

results

• 50%

  Increase In Organic Page View

• 94%

  Growth In Organic Average Session Duration

• 27%

  Reduction In Organic Bounce Rate

• Other than a seamless user experience, the organic growth numbers below also speak volumes about the impact of our collaboration with Welspun India Ltd.:

  • Sessions per user: Grew by 7.5%
  • Page views: Grew by 50%
  • Pages per sessions: Grew by approximately 52%
  • Average session duration: Grew by almost 94%
  • Bounce rate: Reduced by 27%