The Last Mile of Sustainability

Textile Industry is the second most polluting industry in the world. Liva, a fashion fabric brand, decided to launch LIVAECO - A highly sustainable fabric variant and partnered with W (Women’s Apparel Brand). We observed that eco product innovations limit eco-story to just the product. Our aim was to find a solution that gave consumers eco-friendly purchasing experience to the last mile.

Creative Solution

Brand tags are typically thrown away after the purchase. So we decided to pick the most ignored aspect of packaging - Brand Tags. We Introduced ‘LIVAECO PLANTABLE TAG’ - designed to sprout into flowers, vegetables and trees when planted. We decided the place for the brand tag is not in the trash bin but in the pot! These tags were made with 100% organic seeds, sourced from farmer network.

case study video

results

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