PayPal India – #AbDiwali365DaysWali

Leverage Diwali, the biggest festival in India, and have PayPal present as a relevant brand tapping in to the current mood of the audiences.

Creative Solution

#AbDiwali365DaysWali - If it's Diwali, it's discount season. What happens after? Well, with PayPal, the deals and discounts don't end. Meaning with when you pay with PayPal, you get an ‘extra’ Diwali. A 360 degree digital approach was taken to amplify the unique Diwali proposition of #AbDiwali365DaysWali, which was executed around its consumer led offers in the category of Food, Entertainment, Health, Travel and Fashion. Influencers like Ranveer Brar, Gopal Dutt, Aditi Shetty and Malhaar Rathod joined this conversation to magnify the message of a year long Diwali with PayPal India.

case study video


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