The campaign's core objective was to generate awareness for Dora’s Live Concert in U.A.E. and driving online ticket sales via Social Media & Google Ads. Our Insights revealed that Kid’s shows from the west are quite popular in the G.C.C. among local families. Statistics also showed that Women spent more time on the internet and readily consumed internet stories via Social Media.
Our strategy was to target local families and women with a engaging content strategy. We Increased ticket conversions using thematic Google search and display network advertising.