Distance Learning is one of the most competitive segments in Education with over 15 Major players in India. NMIMS Distance Learning caters to a large audience all over India in the age group 25-45. Our SEO strategy addressed multiple parameters that hindered the business objectives of the website and the technical aspects as well. We made sure that the load time of the website decreased and made relevant changes to meet the guidelines set by Google.
The optimization involved thorough research on search trends & keyword analysis. Optimizing the site with the right set of keywords targeted for diverse audiences which helped gain maximum traffic to generate leads. The qualitative link building approach gradually helped NMIMS Distance Education Website gravitate traffic that converted well. We achieved our objective before our committed timeline.