70th Anniversary of Sennheiser

As an extension of its 70th Year Anniversary celebrations, Sennheiser (Middle-East) wanted to capitalize upon social media, expanding their share of voice on Facebook beyond the avid fan base.

Creative Solution

Our strategy was to convert the young consumers to Brand Ambassadors. We created a Facebook Game for Sennheiser that subtly plugged in the legacy of the brand & its milestones over 70 Years. The top three winners who solved the puzzle in the least possible time, were gratified with Sennheiser products and showcased on the Facebook page during the 70th year celebrations.

results

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