Newsletters are one of the most effective marketing tactics for any business, regardless of the industry. They are utilized by businesses to provide their target audience, including potential customers, with announcements about new products or services, important news, regular updates, and information about a business activity or campaign or product that interests its recipients.
Emails convert three times better than social media
91% of internet users check emails at least once a day on their smartphones
71% Mobile purchasing decisions are most influenced by emails from companies
Content and design are the pillars that define the credibility of every newsletter and there should be a perfect balance between the both. An aesthetically appealing online newsletter design can never go wrong and will always captivate readers at first sight.more
Know your newsletter's goal.
Research content and design the template.
Set your Email newsletter size.
Insert body content, personalization tokens and smart content.
Decide subject line and sender names.
Support with alt text and plain text.
Ensure you are legally compliant.
Test different browsers and Email providers.
Email your Newsletter.
Analyze and iterate.
Strong call to action
Acts as an opportunity to establish domination and build relationships with customers.
Helps to drive more traffic to your website.
Converts potential customers into new subscribers by using crosslinking and the customer database, the right way.
Builds customer loyalty.
Serves as a cost-effective marketing tactic.
As a reliable newsletter design company, we at Tonic Worldwide offer customized newsletter design services in India, including informative, gripping content and unique, trendy designs that can perfectly complement your brand image.
|The Company Newsletter||The Consumer Newsletter||The Organization Newsletter|
|Type of communication||Internal||External||Both|
|Target group||Employees and staff within the organization||Past or current clients, customers/ consumers, readers/ users, or subscribers||Used by most nonprofits organizations like government,educational, religious groups|
|Objective||To build morale and team spirit||To launch new products or share industry news/ updates||Updates, information, tips, industry news - to communicate one's work and cause|
|Features||Updates on products, services, achievements, news, or changes in policies||To give tips on using products/ services||Share feature stories, new initiatives and announcements, upcoming events|