Tonic
Stories
May 5, 2015 Social Media

What You Need To Know About Google’s Latest Algorithm Update

To paraphrase Captain Kirk: “all brands, brace for impact!” Google is changing the way you view websites on your mobile devices. It’s new mobile search algorithm could significantly reduce search rankings, if your websites are not properly configured to view on mobile devices.

Here’s an example.
Query
: girls bedroom ideas
Domain : potterybarnkids.com
Desktop ranking : 5
Smartphone ranking : 11

kids

That explains a lot.

Now the important question, what do you do to be among the top 10?
It’s simple. Make your website mobile-friendly. That implies:

simpleGoogle preannounced the update, to soften the blow, and explained that it would have a significant impact on the smartphone search results. Now that the update is on a roll, here are the 3 things you need to know:

  1. 60% of search traffic now comes from mobile. Therefore, your site needs to be mobile friendly.
  2. You run a website but missed the deadline? It’s okay. Using Google Tools, webmasters can make changes and quicken how fast Google re-crawls their pages by using Fetch as Google with Submit to Index in Webmaster Tools.
  3. My website is absolutely awesome but it’s not mobile friendly, you say? In that case, it won’t totally disappear. Of course, this update will punish you for not having a mobile friendly site. However, content is still king. If the content on your site is relevant to the search query, it will rank high, whether it is mobile friendly or not.

Meanwhile, here’s what you can do. Paste the URL of your website into Google’s ‘Mobile-Friendly Test’ app and find out if your site passes the test.

© 2018 tonicworldwide. All rights reserved Site Map