Tonic
Stories
October 18, 2017 Marketing

Turn On The Woofer As You Turn On The Festive Mode

Though Diwali provides a great opportunity to run stellar social media campaigns we understand that not everyone is having a blast during the festive season. For dogs, it’s no less than an apocalypse. Even the most happy-go-lucky pet could be trembling with anxiety amidst the celebrations. Diwali is all about spreading happiness and our four-legged friends shouldn’t feel left out.

turn on the woofer

Our Tonickers decided to do something different this Diwali. In association with Animals Matter To Me, an NGO that works for welfare for animals, we developed a simple technology that helps dogs to de-stress. The campaign #TurnOnTheWoofer introduces specifically composed therapeutic music for dogs. The music has been composed by renowned musician Siddharth Basrur after weeks of research and trial with special low level beats and rhythm that has a soothing effect on dogs.

To test the experiment, the music was played to over 150 dogs in a rehab facility and it seemed to have a calming effect on most of them. Even some of the most hyperactive dogs became calm after listening to the music.

Here are some of the BTS shots of our furry friends at Animals Matter To Me:

War doing what he likes the most- chilling.
War doing what he likes the most- chilling.
Chandler trying to photobomb War.
Chandler trying to photobomb War.
Scotch listening to Woofer and relaxing.
Scotch listening to Woofer and relaxing.
Garfield thinking why the hell are all dogs getting so much attention
Garfield thinking why the hell are all dogs getting so much attention?

A simple idea can lead to great results. And in this case, it resulted in hundreds of happy smiles and wagging tails.

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