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May 26, 2020 Content, Marketing, Technology

Tips on how to ensure effective video content marketing

Video content marketing is one of the most significant aspects of content marketing today, where a majority of internet users are more likely to consume videos than any other type of content. In this blog, we suggest some tips on how to ensure effective video marketing.

Marketing has always been one of the most important aspects of a company’s growth and success. The emergence of digital marketing and social media channels have changed how a brand, its products or services, are marketed in today’s world. There has been a strong shift from traditional marketing campaigns to unconventional, innovative marketing campaigns.

Over the last few years, video has turned out to be one of the most effective forms of content marketing, considering how people on social media as well as websites are more likely to consume video content, over any other type of content. As a video production company, we strongly believe that video marketing should be at the core of your marketing strategy. It not only leads to a higher ROI, better conversion rates, and more impactful SEO results, but also a valuable emotional connection, better accessibility, and enhanced engagement.

Here are some tips for successful video content marketing:

  • Make high-end videos
    It is essential to ensure that your video content is of high-quality, no matter what. As a reliable provider of corporate video production services, we are aware that many people consider video making to be highly expensive. But in today’s digital space, the reality is quite different. Today, making high-end videos is not that costly. All you need is a smartphone with a high-end camera, and a knack for making engaging videos with fine angles and colour choices.
  • Provide a valuable experience
    Your video should not only be entertaining and informative, but also engaging in terms of the message it conveys. Your customers should relate to it, or find value in what you are offering. When your video triggers the emotional side of a viewer with relevant content, they are more likely to perceive you as the best option available.
  • Be consistent
    It is important to be consistent in terms of the style and vibe of your videos, so that your videos shape a unique brand image, thereby making viewers easily recognize your brand. It not only helps them resonate with the message, but also gives you a strong competitive edge. So, in order to do that, make a well-thought-out video content plan and stick to it.
  • Add a CTA
    Always add a strong call to action to your videos. Ultimately, the entire point of video content marketing is to convert new viewers into potential customers, and keep your existing customer base intrigued. However, try not to be salesy or pushy by adding multiple CTAs, because that would surely be annoying.
  • Capture their attention quickly
    There is so much information available on the Internet regarding the same thing, that viewers expect your content to be captivating, at the very first glance. Failing to do so would immediately make them want to skip your video, because of the incredibly low attention span of online viewers. So, from the very first moment, your video should capture their undivided attention.
  • Optimize videos for silence
    A considerable amount of video content is consumed on social media channels without any sound, especially Facebook and Instagram, since people consume so much content on mobile phones with people around them. So, optimize your videos for silence, by adding subtitles or engaging visuals.

As a renowned video production agency in India, we want to emphasize the significance of effective video content marketing by highlighting that India is a country with one of the largest groups consuming videos, more than 5 billion views per month. So, if you want your marketing efforts to be highly effective, then focus on making engaging video content as one of your marketing goals.

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