October 30, 2020 Analysis, Content, Marketing

Tips for Selecting Effective Keywords

When it comes to understanding the significance of being relevant and more accessible to your target audience online, what’s more important, is understanding what exactly lies at the heart of it all. Every brand wants to ensure their webpages or campaign landing pages appear high on search engines when a user searches for a relevant query, product or service. So, what terms or phrases are used by your audience are integral to the success of your SEO strategy, because your web pages need to be optimized for those keywords. If a user is searching for a pair of shoes through the keyphrase ‘Comfortable, affordable shoes’, then your page content should comprise that keyword in a way that it perfectly blends into the content.

So, keyword research plays a key role in determining how successful your marketing strategy can be. If it is not extensive enough, then it’s going to show in the final SEO results. It is not just about finding a list of keywords; in fact, it is more about analyzing long lists of keywords, and then curating a list of relevant, valuable keywords that have high search volumes. Once you’ve compiled the list, your next step is to create high-quality content with relevant keywords arranged with an aim of optimizing your page for the keywords. As a prominent name in the realm of SEO services, we suggest the following tips to help you select high-impact keywords –

  1. Do not go for Root Keywords
    Vanity keywords, also known as root keywords, are basically keywords that are too generic for your brand. If you are not an authoritative agency in your industry, and new in the market, you should not go for vanity keywords, e.g. if you run a pizza outlet, instead of opting for the keyword ‘pizza’, you should target key phrases that are more specific, e.g. ‘cheesy pizza’ or ‘best cheese pizza’. Such keywords are more likely to enhance your conversion rate than root keywords, because if someone wants to order pizza, their search phrases would be more specific than just the keyword ‘Pizza’ on Google.
    The term keyword itself can be very misleading, if someone starts delving into the world of marketing with its literal interpretation. Technically, it is not just a word you are targeting. It is, actually, varied key phrases and their multiple variations. So, instead of focusing on a single word, try to look for search phrases that are more relevant to your brand, products, or services. Keyphrases are integral even to the success of a PPC campaign; so ensure extensive keyword research always, before you proceed with any content creation.
  2. Use Google’s Wonder Wheel
    Google’s Wonder Wheel is a tool that you can access by carrying out a search and then choosing the option Wonderwheel, present on the list of filter options on the left. The Wonder Wheel gives you a visual view of how Google categorizes keywords and suggests more specific yet related keyphrases, some of which can be effective for your brand from an SEO or PPC viewpoint.
  3. Let your keywords shape your content strategy
    The way content and keywords work together has a lot to do with understanding that any search tells you what your audience’s preferences are. Your intent should be to ensure that your content strategy caters to their current requirements and gives them a valuable experience. This will not only gather more traffic to your website, but will also influence interested visitors to turn into valuable prospects.
  4. Use relevant variations
    When you go after several variations of a particular keyphrase, you need to find out what variations are more relevant to the content of your web page or campaign page. Using random variations just for the sake of it might mislead your users, which would not only make a bad impression, but would also cause your brand to face the repercussions imposed by Google.

As a leading SEO agency in Mumbai, we believe that the most important step to executing an SEO strategy successfully is the first step – Keyword Research is exactly that, for your brand’s performance on search engines. The more thorough it is, the more impactful your SEO efforts and PPC campaigns will be. So, follow the tips given above, and delve deeper into the process of finding relevant, effective keywords.

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